• Beekeeping practice
• Publisher: Ulmer
• Softcover, 128 pages

Blurb

Just as you as a beekeeper need a roadmap for your colony management and reproduction, you also need a strategy to successfully bring your products to market.

This book provides you with a compact guide. Using the extended marketing mix: product, price, distribution, communication and customer loyalty, it shows you how to reach your buyers, especially with beekeeping products.

Turn your bee products into ready-to-sell products, set prices and sell directly, on the Internet, at markets or via resellers. You will also learn how to attract customers to your apiary and retain them.